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Posts tagged with "SEO"

Still doing old school seo?

SEO is changing, thanks to Google’s recent changes.

Link building is old school:
Link Exchanging
Link directories
Article Marketing

You should now be:
Social sharing
Cross promoting
Guest blogging

This excellent SEOmoz video explains all: http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday

Jan 4

Implementing Schema.org

Now that all the major search engines have decided to throw their hat into schema.org (sorry..microformats!) - I decided to change as Bing doesn’t support Microformats.

So I replaced the microformated contact details on the Ski Press website. It didn’t take too long, had a slight problem with embedding items but figured it out quite quickly.

I used the ‘person’ and ‘organisation’ item types:

<div itemscope itemtype=”http://schema.org/Person">
<p><strong><span itemprop=”name”>Robert Stewart</span></strong><br/><span itemprop=”jobTitle”>PR Director</span> – <span itemprop=”worksFor” itemscope itemtype=”http://schema.org/Organization"><span itemprop="name">Ski Press</span></span></p> <p><strong>Telephone:</strong><span itemprop="telephone"> +00 44 (0)1234 123456</span></p> <p><strong>Email:</strong> <a href="mailto:name@domain.com" title="Click to send email" itemprop="email" >email@domain.com</a></p>
<p><strong>Website:</strong> <a href=”http://www.website.com” target=”_blank” title=”External link to website” itemprop=”url” >www.website.com</a></p>
</div>

Useful Links:

Details of schema.org

Google Rich Snippets Testing tool

WooThemes - Quality Themes, Great Support